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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a strong project proposal. He emphasizes that personal relationships are crucial, as decision-makers are unlikely to fund a project proposal without prior communication. A well-crafted document alone is not enough; active lobbying and one-on-one meetings with decision-makers are essential. During these interactions, project sponsors and champions should refine their understanding of the project’s value and address any concerns. Overall, engaging stakeholders is key to increasing the chances of securing funding and support for the project.
