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In a distribution agreement, the key clause every distributor seeks is exclusivity. This clause ensures that the distributor has the sole right to sell and distribute the supplier's goods in a designated region, preventing the supplier from allowing others to distribute the same products there. Exclusivity is critical because it protects the distributor’s investment of time and resources in marketing the brand or product. Being the only distributor in that area provides a competitive advantage and secures the distributor's position in the market. In summary, exclusivity is essential for distributors to safeguard their interests and enhance their business potential.