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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction when selling a project through a proposal. He emphasizes that decision-makers are more likely to approve projects based on relationships and communication rather than the proposal document alone. Dean advises project sponsors and champions to actively engage with decision-makers through lobbying sessions and one-on-one meetings to refine their understanding of project needs. He underscores that even the best proposal is unlikely to succeed without prior interpersonal engagement, highlighting the critical role of relationship-building in securing project funding and resources.
