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In this tutorial, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a proposal. He emphasizes that personal relationships matter, stating that decision-makers are unlikely to consider a proposal in isolation from prior communication. A strong project proposal alone may not secure funding; thus, active engagement with sponsors and project champions is crucial. Dean advises that during lobbying and one-on-one meetings with decision-makers, it's essential to refine the project's details and understand their perspectives to enhance the proposal's chances of success.