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In this tutorial, Devon Dean from ProjectManager.com explains the importance of building relationships while creating a project proposal. He emphasizes that decision-makers are unlikely to support a project based solely on the written proposal; personal communication is essential. Dean advises project sponsors and champions to actively engage with decision-makers, using these interactions to refine and enhance the proposal based on feedback. He highlights that a well-prepared document alone is insufficient for securing funding and resources, stressing the necessity of ongoing dialogue to bolster project support.