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In this tutorial, Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She emphasizes that it's not complicated if you follow basic steps. Step one involves choosing a topic, which could include a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform others about important developments in your business and the manufacturing industry. Probst notes that larger stories often originate from these announcements. Step two highlights the importance of conciseness, as she receives numerous press releases weekly, making brevity essential for capturing attention.