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In this video tutorial, viewers learn to create a social media dashboard using a free Excel template available on the website. The tutorial begins with an overview of the workbook structure, emphasizing how to input data into the datasheet and track key performance indicators (KPIs). It demonstrates the application of a nested-if formula to calculate and display the variance between selected months. The dashboard is designed in a grid layout for better readability, with widgets created for each KPI. The tutorial guides users on adding data labels for these widgets, linking data from the datasheet to the dashboard, and creating a simple line chart by selecting the appropriate source range.