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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, shares a step-by-step guide on creating a proposal for potential clients. He emphasizes that clients want to see the services offered and the associated costs. The tutorial covers essential elements to include in the proposal to effectively attract clients and secure deals. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for updates on future videos, free training, templates, and content. The video aims to equip viewers with the skills needed for successful proposal writing.