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In this video, Jordan Steen, also known as Serial Entrepreneur, outlines the process of creating a proposal for potential clients. He emphasizes the importance of detailing the services offered and outlining costs to effectively land a deal. The tutorial aims to provide viewers with a step-by-step guide on what to include in a proposal. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, which includes free training, templates, and proposals. The video promises practical insights to enhance proposal-making skills.