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[Music] [Music] do you have a great idea but you dont want to waste time and energies in a complex business plan do you want to put order in your mind and not losing any important part of the idea well there is something called a business model canvas that was already invented by Alexander Osterwalder based on his earlier work on business model ontology published in 2008 which is used by companies like coca-cola GE PG MasterCard Ericsson Lego or 3m on this model you just have to start writing on a piece of paper or a whiteboard the following things but wait lets take a closer look customer segments this is all the people who we intend to sell our product for example people who practice rock climbing in your area value propositions think about what characteristics make your product at different than other competitors from the customers point of view channels you have to describe how are you going to communicate to your customers and potential clients your value proposition and how a
