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In this video tutorial, the host shares insights on creating an SEO proposal for clients. After attending a tech conference in Dubai and connecting with a CEO from a financial investment company, the host was contacted a year later for a proposal. To effectively prepare this proposal, the host emphasizes the importance of keyword research, recommending tools like Semrush or Samebrush for this task. The client is based in Canada, which presents a promising opportunity for the host's startup.