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In this video tutorial, the presenter shares how to create an SEO proposal for clients. He recounts a past experience at a tech conference in Dubai, where he met a CEO from a financial investment company who later requested a proposal for his website, one year after their initial meeting. The presenter emphasizes the importance of keyword research as the first step in crafting an SEO proposal. He recommends using tools like Semrush for effective keyword analysis, specifically mentioning that the client is based in Canada, which makes the project promising for their startup. The video aims to guide viewers in preparing their own SEO proposals.