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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction when selling a project through a proposal. He highlights that decision-makers are influenced by relationships and communication, rather than solely by the proposal document itself. To increase the chances of gaining funding and resources for a project, Devon advises actively lobbying decision-makers alongside preparing the proposal. He recommends using meetings to gain insights and refine the proposal based on feedback from project sponsors and champions. Ultimately, successful project funding relies on both the quality of the proposal and the strength of interpersonal connections.