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In this tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a professional proposal for potential clients. This proposal outlines the services offered and associated costs, which is crucial for securing a deal. The video promises a step-by-step approach, detailing what to include in the proposal. Steen encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for more content, including free training, templates, and proposals. The video intends to provide practical insights to help viewers successfully craft their proposals.