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To measure customer satisfaction effectively, design an annual survey or one that follows product/service delivery, complying with ISO 9001:2015 standards. The survey should be conducted regularly and cover all aspects of the customer experience to facilitate strategic decisions and continual improvement. To maximize feedback, keep the survey short and simple, using clear and concise questions to minimize confusion and abandonment rates. Each question should have a well-defined purpose, as poorly structured questions may lead to customer frustration and skewed data. Focus on asking relevant questions to gather meaningful insights.