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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that successful project funding relies heavily on personal interactions rather than solely on the written proposal. Decision-makers are influenced by previous communications and relationships with project leaders. Therefore, it is crucial for sponsors and champions to actively lobby decision-makers while the proposal is being prepared. These lobbying sessions and individual meetings provide opportunities to refine the project's understanding and align it with organizational priorities, ultimately increasing the chances of securing funding and resources.