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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication when selling a project through a proposal. He highlights that decision-makers are influenced by their interactions with people, not just by the written proposal itself. A well-crafted proposal may fail to secure funding without prior engagement with stakeholders. Dean advises project leaders, sponsors, and champions to lobby decision-makers actively and use these discussions to refine their understanding of the project's requirements and to tailor their proposals accordingly. Engaging with decision-makers is critical to increase the chances of project funding and support.