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In this video, Peter Braunstein discusses common misconceptions regarding trademark registration. He explains that many people believe filing for trademark registration grants them ownership of trademark rights, which is not entirely accurate. Trademark rights are established based on actual usage in commerce rather than registration alone. The first party to use a mark in interstate commerce holds prior rights to that trademark, whether it identifies goods or services. Braunstein emphasizes that registration does not necessarily confer superior rights to the use of a trademark, making it crucial to understand the significance of usage in establishing trademark rights.