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Azhar Iqbal, a lecturer at the School of Media and Communication Studies at the University of Management and Technology, Lahore, welcomes guests, faculty, and students to an online session on preparing a proposal for a public relations (PR) campaign. The session features Dr. Peter J. Sauce from Hungary, a distinguished PR academic and specialist, who is a life member of the Hungarian Association of Public Relations and managing director of Slan Partner Agency. Dr. Sauce has authored numerous research articles and books on PR. Also present is Professor Dr. Abda Ashraf, chairperson of the Department of Advertising and Public Relations, highlighting the session's emphasis on PR strategy development.