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In this episode of Senayan PR, the host introduces the topic of creating a public relations (PR) plan, responding to viewer inquiries from previous content. Emphasizing the importance of a strategy, the host explains that a PR plan is essential for various purposes, such as campaigns, long-term brand planning, and managing smaller projects. It acts as a blueprint detailing the approach, budget, and evaluation methods for the project. The session will outline specific steps to develop a PR plan while also sharing helpful tips. The goal is to provide viewers with practical guidance for effective PR planning.