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In this tutorial, Ivan from SimpleSheets introduces a step-by-step guide to their PR campaign management template, part of over 100 available templates. Viewers can access five free templates before purchasing. The introduction includes a description of the template, customization difficulty, and instructions for use. A guide on utilizing the templates with compatible online services is also provided. The video emphasizes that managing a PR campaign involves numerous details that can be overlooked, but this template aids in keeping everything organized. The tutorial begins by focusing on inputting standard items in the database sheet.