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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that successful proposals require interpersonal communication; decision-makers are unlikely to approve a project based solely on the proposal document. Instead, it's crucial to engage with stakeholders and decision-makers actively. Dean advises project sponsors and champions to lobby for their projects and use meetings to refine their proposals based on feedback. Building relationships and understanding the needs of decision-makers is key to increasing the chances of securing funding and resources for the project.