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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that successful proposals require personal interactions, as decision-makers are influenced by relationships rather than just documents. He advises that while drafting the proposal, project sponsors and champions should actively engage with stakeholders, lobbying for support and funding. These meetings serve as opportunities to refine the proposal based on feedback and enhance understanding of the project’s value to the organization. Overall, building connections is crucial for securing project approval and resources.