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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication in successfully securing project funding through proposals. He asserts that decision-makers are influenced by relationships, not just the proposal document itself. To enhance the chances of getting a project funded, it's crucial for project sponsors and champions to actively engage with decision-makers, lobbying for the project. Additionally, these interactions allow the team to refine their understanding of what the decision-makers value, ultimately strengthening the proposal and its appeal.