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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in selling a project through a proposal. He notes that decision-makers are influenced by people, not just documents. A well-crafted proposal is not enough on its own; active engagement with project sponsors and champions is crucial for lobbying decision-makers and gaining support. Dean advises using these interactions to refine your understanding of the project needs and expectations, thereby enhancing the proposal's effectiveness. Ultimately, combining a strong proposal with strategic personal communication increases the likelihood of securing funding and resources for the project.