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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that successful proposals rely heavily on personal interactions with decision-makers, rather than just the proposal document itself. Dean advises project sponsors and champions to actively engage in lobbying efforts to promote their projects and communicate directly with those in charge of funding. He also highlights the importance of using these interactions to refine and improve the understanding of the project's needs and objectives. Overall, building relationships and communication is crucial for securing project resources and support.