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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in successfully selling a project through a project proposal. He highlights that decision makers do not solely rely on the written proposal; rather, they are influenced by prior interactions. To increase the chances of project funding, it's essential for project sponsors and champions to actively engage with decision makers, lobbying for support and using these meetings to refine their understanding of the project's needs and goals. Thus, a combination of a well-prepared document and effective communication is crucial for securing project resources.