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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of interpersonal communication in selling a project through a project proposal. He emphasizes that decision makers are influenced by personal interactions rather than just the proposal document itself. A well-crafted proposal alone does not guarantee funding; active lobbying and effective communication with project sponsors and champions are crucial. These interactions should be used to refine the proposal based on feedback and insights from decision makers. Overall, building relationships and engaging with stakeholders are key to successfully securing project support.