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In this video, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and their associated costs to help land the deal. The tutorial aims to provide a step-by-step process for assembling an effective proposal. Jordan encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future videos, free trainings, and templates. The presentation will soon transition to showcasing an actual proposal example on his screen.