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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, outlining the services offered and their costs. He aims to provide a step-by-step process for crafting effective proposals that can help secure deals. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for more content, including free training and templates. The video promises to deliver practical insights and an actual proposal example for better understanding.