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In this video, Emily Probst discusses the process of writing and submitting a press release. She emphasizes that it's not difficult and outlines basic steps to follow. First, choose the topic of your press release, which could be a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the audience about important developments in your business and their relevance to the manufacturing industry. Emily notes that well-crafted press releases can lead to significant stories. Finally, she highlights the importance of being concise, as she receives numerous press releases weekly.