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Instructional designers develop e-learning products tailored for various audiences but need to gather evidence to assess their effectiveness. Evaluation involves collecting learner feedback, which supports the product's impact and improvement. It is a crucial part of e-learning development. Formative evaluation acts as a quality-assurance step taken before a product is launched, helping identify and resolve potential learning obstacles. Such evaluations can be informal yet highly effective. Formative evaluations may utilize mock-ups or paper prototypes to visualize ideas before they are finalized in the finished product. These practices ensure that the learning experience is optimized prior to delivery.