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Azhar Iqbal, a lecturer at the School of Media and Communication Studies at UMT Lahore, welcomes guests, faculty, and students to an online session about preparing a PR campaign proposal or strategy. The session features guest speaker Dr. Peter J. Sauce, a senior academic and PR specialist from Hungary. Dr. Sauce is a life member of the Hungarian Association of Public Relations and serves as the managing director of the Slan Partner agency. He has authored numerous research articles and books on public relations. The session also includes Professor Dr. Abda Ashraf, chairperson of the Department of Advertising and Public Relations at the school.