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In this episode of Senayan PR, the host discusses how to create a public relations plan, responding to viewer inquiries from the previous episode. They emphasize the importance of having a PR strategy for campaigns or brand initiatives, even for small projects. A PR plan serves as a blueprint outlining the approach, budget, and evaluation criteria for the project's success. The host introduces the "seven steps" to assembling a PR plan and hints at sharing valuable tips along the way. The session aims to provide practical guidance for developing an effective PR strategy.