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Azhar Iqbal, a lecturer at the School of Media and Communication Studies, University of Management and Technology, Lahore, welcomes esteemed guests, faculty members, and students to an online session on preparing a PR campaign proposal or strategy. The session features Dr. Peter J. Sauce, a senior academician and PR specialist from Budapest, Hungary. Dr. Sauce is a life member of the Hungarian Association of Public Relations, managing director of the Slan Partner Agency, and an author of numerous research articles and books on PR. The event also acknowledges Professor Dr. Abda Ashraf, chairperson of the Department of Advertising and Public Relations.