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In this episode of Senayan PR, the host discusses the process of creating a public relations (PR) plan. The conversation begins with the importance of having a strategy, revealing that a PR plan is crucial for various campaigns, long-term brand planning, or even small projects. It serves as a blueprint outlining the approach, budget, and evaluation methods for the project. The host emphasizes that they will guide viewers through the steps to create an effective PR plan and share useful tips along the way. Overall, the episode focuses on the practical aspects of PR planning to enhance project success.