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The video discusses seven reasons dog grooming businesses fail, emphasizing the importance of understanding these pitfalls to avoid becoming a statistic. Notably, around half of small businesses fail within the first five years, with 90% failing by their tenth year. The first reason highlighted is the difference between having an employee mindset and a business owner mindset. Many owners mistakenly adopt a job mentality instead of viewing themselves as entrepreneurs. It’s crucial for dog grooming business owners to understand that they are creating a business and not just a job for themselves, which is essential for long-term success. The video promises to delve into more reasons in subsequent points.