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In this tutorial, Mark Trademan discusses the importance of updating ownership information for federal trademarks with the USPTO. Changes in ownership can include a change in the business name, entity type, or if the trademark has been assigned due to a sale. It’s crucial for businesses with live federal trademark applications or registrations to report these changes to the USPTO. Mark explains that ownership changes occur when there is any modification in the legal entity owning the trademark, ranging from simple changes like a name change to more complex transactions like the sale of a business. The video aims to guide viewers on how to record these changes effectively.