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In this video tutorial, the speaker discusses writing a business proposal for a commercial cleaning business but admits to never having created one. They emphasize that for beginners, writing a proposal without experience is counterproductive. The speaker shares personal experiences of owning multiple businesses, including one approaching $7 million, and now focuses on coaching small janitorial companies to secure their first contracts. They highlight the importance of having a written plan, though they reiterate that it may not be necessary for everyone. The speaker concludes by suggesting viewers consider specific questions when planning their business strategy.