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How to Save Nonprofit Press Release in PPR

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whats up otters my names scott bartnick im one of the founders here at otter pr today were going to talk about press release distribution [Music] so if youve seen some of my other videos we talked about what a press release is and why you want to use one the different types of press releases and really the value of a press release so in this video we want to talk about how to get it out there how to distribute the press release get your story in front of the masses in front of the audience and so what i want to explain to you is theres really two reasons to do this and two ways to do this so one you can do a press release for the seo and kind of the link juice and the as seen on and so what i mean by that is if you do a press release on a wire itll show up on a whole bunch of affiliate sites so yahoo finance fox bloomberg things like that where itd actually show up itll say press release on the top and ill have the whole story that youve written and curated with the hopes t

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How do you save a non profit?

17 Sure Ways to Save Money as a Nonprofit Use All the Tax Breaks You Are Entitled To. Leverage Online Resources. Use an Online Donations Software. Downsize on Office and Supplies. Use Contract Workers and Interns. Evaluate Program Expenses All the Time. Recruit Volunteers. Save Money and the Environment.

Should press release be in Word or PDF?

The PDF is the king of static Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

Should I send a press release in an email as a PDF?

If your company insists on sending a pretty formatted pdf, go ahead and include it if you must. Some media companies may publish pdfs online as they come in. However, also include the full text or core message in the body of your email.

How do you write a press release for a non profit?

How to Write a Non Profit Press Release Remember the Goal. The goal of a non profit press release is to help news organizations write a story about your event, campaign, or impact in the community. Hook the Reader. Tell Your Story. Dont Exaggerate. Contextualize Your News. Keep SEO in Mind. Use Images!

What format are press releases written in?

The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word more at the bottom center of the first page to indicate to the reader that there is more content on a second page.

What file format should a press release be in?

When you send a press release for your business, the best formats are either a Word Document or pasted directly into the email body. Sending a press release in a PDF format makes it much more difficult for journalists to copy the content and use it, which lessens the likelihood of them sharing your news.

How do you write a press release for a fund raise?

So keep your press release short, sweet and scannable, roughly one page in length. Include important details like the date, location, ticket price, registration information and any other attention-grabbing tidbits that help your event stand out. Remember The 5 Ws: Who, What, Where, When Why.

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