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In this video tutorial, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He highlights previous topics covered, such as the definition, types, and benefits of press releases. The focus of this session is on how to effectively distribute a press release to reach a wider audience. Bartnick identifies two main reasons for distribution: enhancing SEO and gaining visibility on major media outlets. By using a press release distribution service, the content can appear on high-traffic sites like Yahoo Finance, Fox, and Bloomberg, where it becomes accessible to a broader audience. The goal is to maximize exposure for the story curated in the press release.