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In this tutorial, Michael from MSA shares tips on writing an effective press release. Start with an attention-grabbing, bold headline using capitalization for proper nouns. The first paragraph should include the city, date, and a compelling opening line known as the grabber. Structure the release as you’d like it to appear in print, making it easy for journalists by clearly answering the who, what, when, where, why, and how. If possible, include a quote to add a personal touch to the story. Lastly, end with an "about" section describing your organization and its work, providing journalists with a clearer understanding of your mission and background.