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In this video tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a proposal. He emphasizes that project proposals are not standalone documents; successful funding relies heavily on prior communication with decision-makers. A well-crafted proposal alone is insufficient without personal interactions to garner support. Dean advises project leaders, along with sponsors and champions, to actively engage in lobbying sessions and one-on-one meetings with decision-makers. This engagement is crucial for refining the project understanding and increasing the chances of securing funding and resources.