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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in successfully selling a project proposal. He notes that while a well-crafted document is essential, it cannot stand alone; decision-makers require prior communication and relationship-building to consider funding. Dean advises project sponsors and champions to actively engage with decision-makers through lobbying sessions and meetings, using these opportunities to refine their project understanding based on feedback. Ultimately, the key takeaway is that personal connections significantly enhance the chances of securing project support and resources.