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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in selling a project through a proposal. He stresses that decision-makers are unlikely to approve a proposal based solely on the document itself, as personal interactions are crucial for gaining funding and support. To increase the chances of success, project sponsors and champions should actively engage with decision-makers, using lobbying sessions and one-on-one meetings to refine their understanding of the project and address any concerns. Ultimately, combining a well-crafted proposal with effective communication is key to securing project approval.
