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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She emphasizes that writing a press release is straightforward if you follow a few key steps. Step one involves deciding on the topic, which could include anything from a new product or technology to upcoming events or management changes. A press release serves as a communication tool to share significant updates in your business and capture attention in the manufacturing industry. Step two is to be concise, as there are many press releases to review, and clarity is essential for effective communication.