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Today's video focuses on the importance of new client questionnaires, a process that takes one to three hours. When onboarding new clients, gathering essential information is crucial for project success. For web designers, this includes access to the website backend, logos, and copy. Marketers need access to platforms like Facebook, Google, and YouTube ads. Understanding the client’s business is vital before starting a project, as it informs necessary features and design preferences. While some information can be gathered over the phone, having a questionnaire ensures clarity and confirms what the client wants, enhancing communication and project execution.