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The video tutorial focuses on the importance of new client questionnaires, a process that takes between one to three hours for the speaker. These questionnaires are essential for gathering necessary information before starting a project. For web designers, this might include access to website backends, logos, and copy, while marketers require access to platforms like Facebook, Google, and YouTube ads. The speaker emphasizes that understanding the client's business and project requirements is crucial, as it prevents starting without a clear vision of desired features and aesthetics. Client questionnaires serve as a reliable method to confirm information after initial discussions.