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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in selling a project through a proposal. He highlights that a well-written project proposal alone is insufficient; decision-makers need to be engaged through active lobbying and discussions prior to submitting the proposal. Dean advises project sponsors and champions to take the initiative to communicate with stakeholders, using personal interactions to refine their understanding of the project's value and to build support for it. Essentially, the success of securing funding relies heavily on these relationships and communications, in addition to the proposal document itself.
