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A 360 deal, also known as a multiple rights deal, is a contract in the music industry that allows record labels to earn a percentage of an artist's income from various activities, not just record sales. As the music business has transitioned from physical sales to digital streaming and downloads, record companies have adapted their business models to survive. With declining physical music sales, 360 deals enable labels to profit from ancillary rights, which include concert revenue, merchandise sales, digital sales, streaming royalties, licensing, and endorsement deals. This model represents a significant evolution in how record labels generate revenue in the digital age.
