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Writing a press release is crucial for your promotional campaign, as it can significantly impact your chances of gaining press or radio coverage. This tutorial outlines how to craft an effective press release. Acknowledging the challenges musicians face in self-promotion, the video emphasizes that the press release is a key marketing tool. Begin by gathering essential information, including your artist bio, which should be summarized into bullet points. Additionally, provide a private streaming link for your release, preferably using SoundCloud, as this simplifies access for journalists and producers to your music.